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August 1969 and Shoot! has just hit the newsstands for the first time, with England captain Bobby Moore as a star columnist.   One of the great staples of Shoot! through the years was the ‘Focus’ feature, as players up and down the country had to tell us about...

Johan Cruyff featured on the cover of Shoot! in June 1973 as the magazine previewed the European Cup final showdown between Ajax and Juventus here.   Shoot! fancied the ‘attack minded aces to beat the kings of defence’, although author Chris Davies was not...

January 1977 and it was Watford chairman and sometime piano player Elton John that was on the front cover of Shoot!, doing his bit to promote Graham Taylor and his team.   Meanwhile, columnist Kevin Keegan was bemoaning the Christmas schedule. “This time of year,...

Ten years in and in August 1979, Shoot! was celebrating its anniversary in time honoured style, England star Ray Wilkins pictured here with obligatory cake in front of a montage of Shoot! columnists.   Turn the pages and you’ll find this feature with Dave Watson,...

For their Christmas 1983 special, Shoot! went down the conventional route and dressed a famous footballer as Father Christmas – if you can’t take our hint, you can find out who he is here.   In a special festive double issue, star columnist Willie Miller, of...

Shoot! was never afraid to take on the big issues, such as here in August 1985 when, in the wake of the Heysel disaster and a ban on English clubs in Europe.   Star columnist Bryan Robson led from the front, saying, “I shall be doing my utmost to persuade the...

The front cover of any magazine is the most important piece of real estate it has. Get it right and people will buy it in droves. Get it wrong and you might as well nail it to the shelves because nobody is picking it up.   October 1998 and Guitar World delivered...

Putting one of the biggest movie stars in the world on your front cover is always a smart move, and this striking shot of Jane Fonda, which you can find here, worked wonders for TV Times in July 1973.   Fonda was a divisive figure at the time, and was the subject...

An early bit of product placement here on the November 1984 issue of Rugby World as Tony Ward of the British Lions tucks into a refreshing can of the short-lived Tab.   This is the bit where we are obliged to say other drinks are available. Which is more than we...

December 2008 and there’s little of the coming Christmas spirit on the cover of Horse & Hound as you can see here.   Robert Whittaker and his horse Finbarr V look more than a little alarmed at being asked to jump over a giant wall as part of the Puissance...

Motor racing is not without its dangers or its accidents as this cover from a November 1975 edition of Autosport shows.   The caption informs us that, “Typical of the excitement and action in Formula Ford racing at the moment is this shot taken at Silverstone...

It’s pretty much impossible to find a bad shot of the great Seve Ballesteros in action and countless Golf Monthly editors must have offered up a silent prayer of thanks over the years after going through the phot library and unearthing another gem.   February...

Perhaps the favourite spot for magazine advertisers over the last 50 years has been the back cover of the TV Times, the best thumbed mag of them all. But if you’re going all-in to get that, then you need to go all-in with your creativity.   The producers of...

February 1970, and as the music world was all about the shock of the new, Martin Guitars thought a little history lesson was in order.   The tale about Custer that you can find here might have been more than a little apocryphal, but that’s advertising folks…...

When you are trying to get a new magazine off the ground, getting some advertising revenue in good and early is crucial, so Golf Monthly most have been delighted when Burberrys took out a full page in their March 1911 debut issue, as you can see here.   Pushing...

It has long been the approach of the automotive industry to associate themselves with winning racing cars and teams, and one of the hardy perennials on that front is Castrol GTX.   For a change – and with this advert that was more applicable to the average...

They are long gone now, but for many years Bukta was a leading name for all your sporting requirements, particularly your kit.   That was so much so that they could place the full page ad that you can see here on the inside cover of March 1975’s Rugby World –...

Knowing your audience is a crucial element in maximising your ad spend, so if you are in the business of animal welfare, where better to spread the word than in Horse & Hound?   That was precisely the tack taken by Panacur in the advert you can see here in...

Jeff Beck was busy in the early part of 1993, Guitar World having to review two of his albums for their April issue here. But for our purposes today, let’s take a look at the portrait of the great man instead.   Rendered in something of the Picasso style, the...

A tale familiar to the amateur golfer the world over featured in the February 1920 edition of Golf Monthly.   You can see the sad, sad story for yourself here, but plenty of readers will have felt his pain…