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As motor racing has come to become a sport increasingly dominated by sponsorship, more and more companies have got their word out by plastering their name on driver’s race suits or across the cars themselves.   That was much less the case back in May 1953 and so...

Advertising has long been central to the magazine model and Rugby World is no exception – take this example from September 1971.   Featuring the split page beloved of ad sales people and less so of editors, we start with a couple of new rugby boots from Gola. The...

The June/July 1980 edition of En Route featured an advert from ABI to extol the virtues of their Crusader range of caravans.   “Carpets that are so exclusive we get them into our caravans even months before Kosset get them into the shops. Deep-buttoned brocade...

With all the rain they had at Troon for this year’s Open Championship, you can only hope that everybody packed their waterproofs.   If they did, doubtless their clobber came with various celebrity endorsements, but that’s nothing new, as shown by the September...

Just like the rest of us, horses don’t always get all the vitamins and minerals they need just from their diet alone, particularly horses required to compete in races, shows or, whisper it, at stud.   Top trainers and breeders and trainers such as Fred Rimell,...

The football boot advert is something of a staple for FourFourTwo but amid such intense competition, it takes something for a manufacturer to make their gear stand out. With every player looking for a comfortable pair of boots, Nike’s October 1995 ad for the Air Rios,...

Motorsport isn’t restricted just to the likes of Lewis Hamilton you know. For instance, En Route was on the spot to report on the British Caravan Road Rally in its June 1969 issue.   Held over three days at Mallory Park in Leicestershire, it ran the whole gamut...

There is always plenty of debate about who is England’s greatest ever player. One name that generally doesn’t feature too often, but perhaps should have, is that of Paul Gascoigne.   The Gazzamania that followed the 1990 World Cup all proved too much for him to...

Back in January 1999, when the northern winter months then meant there was a lot less golf being played around the world, Golf Monthly produced one of those great list articles so beloved of magazine editors – 101 things you didn’t know about golf.   For...

Fifty years ago this week, all eyes were on Hickstead for the Men’s World Show Jumping Championships.   Defending the title was David Broome, who had carried off the crown in La Baule in 1970. His victory meant that the competition would be staged in Britain in...

There are suggestions this week that in 2025, the Six Nations will revert to the days when all three games took place on the Saturday, albeit that now they will be staggered across the day so that they can all be televised. That would be a nice development for next...

Lewis Hamilton racked up his ninth British Grand Prix win at the start of July, a record for any F1 driver at a single circuit, all of his wins coming at Silverstone. The first came in 2008 and, naturally, it merited an Autosport front cover and a comprehensive review...

In April 2001, FourFourTwo set itself the considerable task of selecting the ten greatest sides of all time, be they club or country. Given that the current Euros certainly aren’t producing a team to rank with any of the ones that were picked, it’s an article worth...

Caravanners are an intrepid lot, and back in the 1970s a 13-strong group decided that they were going to set off and tour Russia, a rather more difficult proposition than it is even today. The June/ July 1979 edition of En Route detailed their jaunt that also took in...

Polo is, of course, a sport that falls under the purview of Horse & Hound magazine and it has afforded it extensive coverage over the years. Back in January 1994, its front cover was given over to the coming retirement from league polo of HRH Prince Charles, the...

Can it really be 40 years since Seve Ballesteros won his second Open Championship, in the suitably regal setting of St Andrews? It is, yet those images of that fist pump on the final green when victory was sealed with a birdie remains as fresh in the mind today as it...

It’s British Grand Prix time once again this week, but 60 years ago, the race doubled up as the European Grand Prix too. Reigning world champion Jim Clark won the race at Brands Hatch and, in the golden age of advertising, plenty of companies who supplied the winning...

English rugby lost one of its greatest figures with the sad passing of Jack Rowell at the beginning of July. His playing career blighted by injury, it was as a coach that he excelled, winning a string of league and cup titles with Bath between 1985 and 1994, at which...

For those of you enjoying, or otherwise, Chris Sutton’s punditry on the Euros at present, a reminder that back in 2010, he was putting his money where his mouth was as Lincoln City manager. And to be fair, he lasted 366 days, which is a bit longer than Brian Clough at...

The letters page of the November 1 1947 edition of Horse & Hound brought attention to what one reader, WJ Middleditch of Swansea, referred to as the rapid decline in the art of falling off horses. He or she opined, “The fear of being thrown is the cause of the...