Targeted advertising is perhaps the best way of getting must bag for your marketing buck, and the Royal International Horse Show certainly took that approach in April 1983 with a full page splash in Horse & Hound.

 

With the show heading for London’s White City in July ’83, not only did they inform the readership, they provided them with a booking form on which to book their tickets. No dynamic pricing in those days, just a straightforward run of prices depending on where you wanted to sit. Call me old fashioned, but some might say that’s a good idea.

 

Get all the details here.

Subscribe To Our Newsletter

Join our community and stay updated with the latest news, insights, and exclusive content delivered directly to your inbox. Simply enter your email address to subscribe to our newsletter.

You have Successfully Subscribed!